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3 Reasons Why Staging a Vacant Home Is Critical

By Audra Slinkey, Home Staging Resource

When you see before-and-after photos of spaces not staged versus staged, it’s easy to quickly become a believer in home staging! Vacant spaces, in particular, absolutely need to be staged for these 3 HUGE reasons…

  1. An empty room EASILY SHOWS its flaws.

I don’t know about you, but I’m not a fan of strutting around in my bikini these days … are you? Why? Because with very little on, you can see every flaw on my body. Empty rooms are no different!

No room is perfect and empty ones especially are like walking around naked. Look at this room below which in its naked condition appears dark, dreary, small and what is that THING under the window?

Buyers walking into this space would immediately think it’s far too dark and notice the under window contraption. Then, they would walk out.

But look what happens when this room becomes professional staged by a certified home stager (Stephanie White Interiors)…

Staged by Stephanie White Interiors

If you were not a “staging believer” before … I bet you are now!  You don’t notice the under-window contraption, darkness, or dreariness in a room staged and styled with warmth, texture, and well … fully dressed.

This room was brought back from the dead, literally!

2. An empty room almost ALWAYS looks smaller than it really is.

People have no imaginations and let’s face it, how could buyers intuitively even know if furniture will fit into a space. Empty rooms almost always appear smaller than they really are because without furniture … it has no frame of reference.

This empty room had doorways everywhere and a small fireplace that would make buyers feel like their furniture would absolutely not fit.  More importantly, buyers would have no idea how to do a furniture layout in this tricky living space. Why allow your rooms to look smaller than they really are?

Now, take a look at that same space with furniture …

By cleverly floating the furniture around the focal point and creating a seating area, Stephanie leaves nothing up to the buyer’s imagination.

Finally, here’s the number one reason it’s critical to stage an empty or vacant home…

2. Empty rooms are cold and lifeless (i.e. not exactly an emotion you want buyers to feel!)

Imagine the cost of putting up a lifeless, cold, sterile photo online of your empty home! In our 2018 staging statistics of over 4,200 professionally staged homes, the average increase in value to the home due to professional staging was more than 8 percent.

Vacant homes typically take twice as long to sell and go for even less than unstaged, “occupied” homes. So,  imagine the true cost of not staging a vacant home!

What emotion do you feel when you look at this empty, unstaged room?

3. Every room gives a stager the opportunity to add “emotional connections” to the space, so that buyers fall in love, aspire to live there and can actually imagine their family in that home.

Staging is merchandising and marketing in its purest form. Home stagers learn who the buyer demographic is and what they envision for a home will draw on those emotions with a carefully styled room…

Staged by Stephanie White Interiors

Can you believe this is the same dreary room you saw in the photo above?  Yep, that’s the power of staging and the importance of not leaving anything up to the buyer’s imagination.

For a quick guide on how to understand home stager pricing and proposals, check out: How to Understand Home Staging Pricing and Proposals: Do’s and Don’ts.

ABOUT THE AUTHOR: Audra Slinkey is president and founder of the Home Staging Resource, a home staging and redesign certification training company. Slinkey’s training program has been awarded the Most Innovative Product of the Year Award three times. She serves on the board of the Real Estate Staging Association. Slinkey is also a published author and international speaker on staging, color, and design. She is proud and privileged to help create and mentor thousands of staging and design businesses across the globe. To find home stagers that do the kind of work featured above, visit Directory of Certified Home Stagers and Designers.


Source: StyledStagedSold

7 Surprising Design Trends for the Home: Which Has Staying Power?

By Melissa Dittmann Tracey, REALTOR(R) Magazine

Bold colored vanities and vinyl flooring are gaining more clout in home design. Last week at the 2019 International Builder Show and the Kitchen & Bath Industry show, thousands of designers and builders talked trends as vendors showed off their latest innovations for the home.

Here are a few of the surprises I spotted through 608,000 square feet on the Expo show floor:

1. Colorful bathrooms. 

A range of hues were shown in the bathroom, as some forecasters looked to add more color into what has mostly been a neutral color palette over the last few years.

Photo credit: REALTOR(R) Magazine

Kohler showed off purple and blue sinks as well as a purple clawfoot bathtub. Several vanities on display were in grays, blues, greens, and even pink.

Photo credit: REALTOR(R) Magazine

2. Colored cabinets. 

Speaking of color, I lost count of just how many shades of various colors I spotted on kitchen cabinets on the Expo floor. White is still supreme for kitchens, but there is a growing trend of more “moody colors” being used, says Nino Sitchinava, principal economist at Houzz, a home remodeling website. Grays, navy’s, greens, and reds are all being used to add more color to the kitchen. Two-toned cabinets—where the upper cabinetry may be in white and then the bottom cabinetry are in navy—also was popular on the show floor.

Photo credit: REALTOR(R) Magazine

Photo credit: REALTOR(R) Magazine

3. Vinyl flooring. 

Sitchinava called vinyl flooring a rising star in home design, a sentiment  echoed by many other designers at the show. “Vinyl comes in a lot of colors, textures, and lots of different options,” Sitchinava says. “It’s an easy-on-your-feet material, and consumers are recognizing that. … It’s very conducive to aging in place, and many baby boomers are driving this trend.” The flooring leaders in the kitchen remain ceramic/porcelain tile, followed by hardwoods, and then engineered wood or laminate. But vinyl flooring is quickly gaining popularity in home remodels, and Sitchinava calls it one to watch in 2019.

Designer Julianna Dykstra with Distinctive Bathroom & Kitchen Inc. in Ottawa, Canada, also is seeing a rise of “luxury” vinyl flooring in her market, particularly for the kitchen and bath. The water-resistant material is mostly being used in grays or whites, she says.

4. Floating toilets and beds. 

To add some drama to a space, designers are floating objects. Floating toilets—those installed into the wall instead of the floor—are helping to open up the space in bathrooms. On the Expo floor, Kohler showed this black floating toilet:

Photo credit: REALTOR(R) Magazine

Also, at the 2019 New American Home, a show home of this year’s IBS, the master bed was suspended by steel cables and it appeared like it was floating in air.

Photo credit: Jeff Davis / Jeffrey A. Davis Photography

5. Bling for your appliance handles. 

To dress up appliances, CAFÉ, within the GE Appliance brand, has launched customizable hardware options in various metals, such as brushed bronze, brushed stainless, or brushed black. Homeowners add different finishes to their stainless steel, matted white, or matted black refrigerator or stove. For example, soft brushed copper hardware handles can be added to a matted white refrigerator for a more contemporary vibe.

Photo credit: REALTOR(R) Magazine

6. Roll down shelves. 

As cabinets get taller, reaching for those higher up shelves can be a challenge. At the Wellborn Cabinet booth, the company showed off iMove shelves that feature a pull down feature at the edge of the upper shelf. You just pull on the handle and it gradually brings the shelf to eye level.

Photo credit: Wellborn Cabinet

7. Roll away walls. 

Floor-to-ceiling sliding glass doors were popular at IBS 2019 in showcasing seamless indoor and outdoor living. Most of these glass doors were displayed on long, straight walls that could be rolled completely away–via pocket doors that disappear into the walls–to open the interior of the home to the outdoor space. Some firms also showed how you can add sliding glass pocket windows to tuck them away when wanting to open up the house to the outdoors, or even curved areas of the home with rounded floor-to-ceiling glass sliding doors.

Photo credit: REALTOR(R) Magazine

 

Which of these trends do you think has staying power? 


Source: StyledStagedSold

Take a Peek Inside the 2019 New American Home


Source: StyledStagedSold

Using the Latest Decor Color and Trends to Attract Buyers

Guest Contributor: Patti Stern, PJ & Company Staging and Interior Decorating

The start of a new year in the real estate industry signals a prime opportunity for sellers to do what it takes to get their home noticed among the sea of listings soon to flood the spring market. After tackling the clutter, necessary repairs and updates, the key to making the best first impression for buyers is using on-trend styling touches to help them emotionally connect. Check out our suggestions below for ways of using some of the trends for 2019 to enhance a home’s features, engage buyers, and take your property from “For Sale” to “Sold” in no time.

A Neutral Gray Backdrop

We can’t say enough about the benefits of using gray or “greige” wall color when staging. This versatile neutral hue instantly brightens a space, enhances its unique features and can increase a property’s perceived size and value. We’re excited to try Benjamin Moore’s 2019 Color of The Year, Metropolitan, a soft, sophisticated, and calm gray that coordinates well with many on-trend palettes.

A Dash of Color

We love adding a little drama against a neutral backdrop of beautiful architectural elements by layering living rooms, dining rooms, and bedrooms with pops of bold color dispersed throughout a room. One of our favorite industry picks of the year is Pantone’s “Living Coral” for its energy, warmth, and cozy freshness. This color can also make a statement when paired with different shades of blues such as Behr’sColor of the Year pick “Blueprint,” as well as creams and different metallic accents.

Luxe Fabrics and Bold Patterns

We are seeing a lot of lush velvet fabrics and floral patterns in furniture and accents this year. A floral side chair or wall art, velvet pillows, and duvet covers, a patterned area rug, are just a few ways to add texture, depth, and the right amount of sophisticated style to complement a neutral space and grab buyers’ attention.

Mix Up Metals

A mixture of metal accents throughout a room will always be a timeless way to create balance and definition in a space. You can pair complementary finishes such as brass with chrome, copper with yellow gold, rose gold with stainless steel, or any combination of the above so your fixtures and decor create the “wow” factor that buyers will remember.

Elements from Nature

Using natural elements in the home is a trend that continues to gain popularity as people want to feel a connection to the outdoors. Plants in any size, shape or form such as potted succulents used as a dining table centerpiece, wall hangings, or floor plants in woven baskets have a naturally soothing quality that makes them well-suited for bedrooms and bathrooms in particular. Sustainable materials such as jute or seagrass rugs, natural woven pillows and throws, and pottery vases are also great accents for incorporating a welcoming, on-trend vibe into any space.

For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.

PattiABOUT THE AUTHOR: Patti Stern is principal, interior decorator, and professional stager of PJ & Company Staging and Interior Decorating. She has been decorating and staging homes since 2005. She and her team provide turnkey, full-service home staging and interior decorating to clients across Connecticut, New York, and Massachusetts. She also developed an award-winning staging program for the luxury homebuilder, Toll Brothers. Her company received the Houzz 2015, 2016, 2017 and 2018 Awards for Customer Service.


Source: StyledStagedSold

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