By Melissa Dittmann Tracey, REALTOR® Magazine
It’s been gray mania in home design over the last few years. We first saw grays grow as the base wall color in homes, then within flooring, furniture (hello, gray sofas!), and now gray colored kitchen cabinets are all the rage. Gray is everywhere!
And while all these gray home décor items individually are certainly still trending, using them all together — well, it can be a little much. Remember, even Dorothy from “The Wizard of Oz” eventually opened the door to the delight of cheerful colors.
Let’s not forget, gray isn’t exactly the happiest, most cheerful color. It’s a neutral, and it needs to be mixed with color to make it pop.
So to liven up your grays, pair gray-colored walls with an accent color, like greens, yellows, or navy patterned accent chairs, pillows, or rugs. Here, the designer uses a blue velvet sofa to break up the gray.
For the kitchen, avoid the temptation to pair gray walls, gray flooring, and gray colored cabinets. Instead, try a contrasting shade, like a different color kitchen island to offset some of the gray.
By Patti Stern, PJ & Company Staging and Interior Decorating
You want potential buyers to remember a property from the moment they step though the front door. Think beyond just furnishings and décor and present a lifestyle that they can envision—all through memorable, engaging home accents.
Add in Pops of Bold Hues
For the gorgeous living room shown above, our design team chose versatile navy-blue as the primary accent color. The color really pops and makes a statement against the soft, neutral backdrop. Since this room is one of the first that guests will notice upon entering the property, the use of an eye-catching color creates a focal point to draw potential buyers into the space. The cozy velvet side chair, accent pillows, artwork, and pottery work together to create a sophisticated space.
Set the Scene
Once the furnishings and decor are chosen, set the scene. We arranged trays and baskets on tabletops to help immediately draw buyers into the space and emotionally connect. In the photos above, we chose a collection of coordinating accents with texture and personality, such as plants, flowers, colorful bottles, napkins, and wine glasses to convey a lifestyle and enhance the home’s unique style.
Artwork is a great way to add a subtle touch of warmth. We’ve found that using simple imagery with soothing hues or text with a short message works best to add to the room’s style while not detracting from its best features. The canvas “Home Sweet Home” wall art and abstract art for the fireplace (shown above) were the perfect finishing touches in the farmhouse style kitchen we recently staged with soft creams, wired baskets, and pine furnishings.
Invite in Textures
Layering and mixing textures creates depth and visual interest in any space. In the rooms shown above, we started with beautiful area rugs that contrast well with the dark hardwood flooring and added a mx of textured accents, such as a faux fur throw, pillows in different fabrics, wood, gold and silver metallics, wire, glass and ceramics. The final result is an engaging space that will instantly get noticed by buyers.
For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.
ABOUT THE AUTHOR: Patti Stern is the principal, interior decorator, and professional stager of PJ & Company Staging and Interior Decorating. She has been staging and decorating homes for more than 13 years. She and her team provide turnkey, full service home staging and interior decorating throughout Connecticut and Westchester and developed an award-winning staging program for luxury homebuilder, Toll Brothers. Her company has received Houzz 2015–2019 Awards for Customer Service. Patti also has been featured as a staging and decorating expert on NBC Connecticut and FOX TV as well as a variety of local publication,s such as Connecticut Magazine, the Hartford Courant, and more. She is a regular contributor to the Styled, Staged & Sold blog. Email her at: email@example.com
By Jennie Morris, International Association of Home Staging Professionals
In the beginning, home staging was mostly focused on sprucing up vacant properties. In the late 1990s to early 2000s, when staging first started to gain traction, stagers and real estate professionals tended to have limited furniture resources and focus on “vignette staging.”
Vignette staging is where small groupings of furniture and décor are used for adding some visual appeal and in helping to define the purpose and size of a room. It was a technique widely used at the time. But in today’s staging world, vignette staging does not work.
A vignette lacks proper size and scale of furniture that give buyers an idea of how large (or small) a room is. It makes it difficult for a buyer to visualize when furniture items aren’t used or only surface décor or art is in the space. A buyer viewing images of the property online will not have a sense of the true size or the purpose of the room.
Buyers nowadays expect more from their property search experience and are more sophisticated as a result of watching programs on HGTV and TDN. Vignette staging cheapens the look and feel of the house.
Today’s professional home stager follows industry trends for furniture styles, colors, and understand the demographics of the buyer they are working to attract with their staging results. They do not rely on old furniture in a property. They carefully curate an overall cohesive look that will resonate with buyers online and in person.
Stagers help create the potential for a buyer, often highlighting a lifestyle with the selections of furniture, artwork, and décor.
Just as real estate professional services have evolved to include higher quality marketing, photographs, and processes that help best market a home, home staging has progressed as well.
The idea of just putting a few towels in a bathroom, placing greenery on counters, and leaning a piece of art on a mantel and calling it a “staged” property is about the same as a seller thinking FSBO is the same as using the services of a professional REALTOR®. They are not the same. Not by a long shot!
Which property do you think a buyer will want to purchase?
ABOUT THE AUTHOR: Jennie Norris is the chairwoman for the International Association of Home Staging Professionals® (IAHSP®), the president & CEO of Stagedhomes.com, and the owner and principal stager of Sensational Home Stagingserving the greater Denver region. As a Master ASP® Stager, she and her teams have staged 5,000 properties for sale since 2002. For more information on staging or to locate a professionally trained and credentialed stager near you, visit www.Stagedhomes.comorwww.iahsp.com.
Get Updates, Upcoming Properties, and Our Great Deals!